Search Engine Optimisation (SEO)
Your website requires high positions within search engines to achieve qualified traffic - FACT. Approximately 33% of searchers will click position 1, 18% for position 2, 11% for position 3, the drop-offs then continue rapidly downward.
SEO is the discipline that manages your "organic" or "natural" positions in Search Engine Results Pages (SERPS) - the objective is to gain the highest possible placements for a particular set of targeted words or phrases that relate to your business.
Organic results are based on matching the user's search query, the order is predominantly based on relevance but there are many other influential factors. The objective of SEO is to gain as many high positions in Google, Bing or Yahoo! for your business niche keywords.
When SEO is implemented correctly, your website can gain high positions within SERPS for content landing pages, images, videos, news and more. SEO relates to "organic" or "natural" search results only. The term 'organic' is associated with any results other than 'paid advertising' - so organic results are free!
Search Engine Optimisation (SEO) Services UK
Chester Marketing Solutions offer Search Engine Optimisation (SEO) consultancy support and implementation to businesses across the UK. Since 2011 we have provided local, national and international clients with comprehensive SEO support. We are proud we continually achieve progressive results for our clients. Our approach is simple, methodical, ethical and results driven. Services we provide include:
- Introductory SEO Assessments: Our base level lead-in service provides a comprehensive overview of your brand's presence online in search results. We will benchmark and document all our findings and make recommendations. This service is available to all.
- Competitor SEO Assessments: The same as our base level lead-in service provides a comprehensive overview of your competitor's presence online in search results. We will benchmark and document all our findings and make recommendations. This service is available to all.
- SEO Consulting: Blanket management and strategic planning service that provides a roadmap to SEO success. Our 'consultancy-only' services are for websites we do not host or manage.
- SEO Full Service: On-page (your website's pages) webmaster technical support for code enhancements. We offer 'full-service' Search Engine Optimisation (SEO) to websites we host and code.
- SEO Training: Group or individual key role training for in-house SEO management.
Important to note that Search Engine Optimisation (SEO) strategies require rigorous research and regular monitoring. In order to help us continually strive for excellence, we employ industry-leading partner software to further enhance the performance of any SEO we administer. We follow the best practices outlined by the search giants and keep a close eye on the latest advances. Most importantly, we guess nothing!
As a 'house rule,' we follow the best practices outlined by the search giants in order to make it easier for search engines to crawl, index and understand your website's content. We do not adopt any tricks or techniques that would in any way attempt to deceive search engines, nor do we make any promises (there are many who do). The ONLY trick to successful SEO is knowledge, hard work, and patience.
Why is Search Engine Optimisation Important?
Attracting visitors to your website requires a strong presence within Search Engine Results Pages (SERPS), often the top three organic results are the best place to be in order to obtain a click through to your website. When was the last time you went to page 2? In SERPS the first three places are more often than not taken up by paid results followed immediately below by the organic results (generally there are 10 results per page). Search marketing is essentially designed to meet the searchers need, you need to be ready to satisfy and most importantly be in the right place at the right time.
Featured above: Search result example for the phrase 'PPAP Software' (Google USA) - this search phrase formed part of an integrated digital service provided to IPI Solutions View Case Study
Another important fact that remains is that most users prefer to click on organic results, why? because they trust the result more than the advertisement above. Therefore, it is imperative that SEO forms part of any search program you adopt for your company. The importance of an SEO strategy for your business cannot be underestimated, for starters, you may have a poor organic ranking for your website, as a result, the traffic you receive is very low as the user did not see you in the top positions when they searched. There is, of course, the ‘low hanging fruit’ keywords you will likely always have No.1 positions for (these are often company names or brand titles), these will reap traffic but that is, of course, dependent on how well known your company is as well as its brand reputation.
The question is how will your company be found for the services you provide within Search Engine Results Pages (SERPS), especially in organic results if you do not employ an SEO strategy? There is an old adage applies here – ‘If you build it (website) – will they find it?’ Answer: No, unless you are serious about investing in search marketing, especially SEO. Also, if they can’t find you, how can they buy from you? Remember organic searchers are highly qualified as prospective customers.
If you are unsure where your website ranks, we can help. For a small fee, we can provide you exact organic results and site rankings for your business website. Without this information, it is difficult to even understand how you can start with an SEO or search strategy. All results we generate are direct from Google sources from the last day your site was visited by the search giant. From this information, you can begin to decipher where the missed SERPS opportunities are. We can also help with competitor research via our advanced research services. For more help on getting started contact us here
If your organic results are not what you expected or you have lower positions than you thought, you will need to adopt a Search Engine Optimisation (SEO) strategy. We can help you plan your strategy and help guide you through the process.
Help with Your SEO Strategy
Search Engine Optimisation (SEO) requires a broad amalgam of technical, writing and business skills to succeed as well as patience, dedication, and determination. Chester Marketing Solutions boasts a wealth of knowledge and experience in SEO Management and we’d love to help your business succeed within organic SERPS. For more help on getting started contact us here
SEO Management & Rates
Every company, every site, and every client has different challenges with SEO. We have helped large, medium and small businesses succeed online via organic search worldwide.
Our SEO services provide first time clients with introductory site assessments first, research is key to understand a site's current standing against where you want it to be in SERPS. As a guide, a base rate research fee of £525 plus Vat would apply at this point.
The next step would be planning objectives based on the findings of a site assessment. We will work with you directly and make our recommendations – we will then likely present you with keyword opportunities you hadn’t considered as opportunities within your niche. Once a plan is agreed and a budget set we can get to work on increasing your websites online visibility.
Part of the process is choosing keywords. We consider a ‘Goldilocks’ philosophy (we approach SEM the same way), some keywords might be too hot or have ‘too much competition’, some might be too cold or ‘just don’t have the traffic numbers’ required. So, we look into what you want to be found for, research and present a strategically chosen set of keywords that will give us the best chance of success – keywords that are ‘just right’.
For more information or a more detail quotation, please fill out the contact form or call us direct on 01244 630047 – we’d love to hear from you and help ‘Brighten Your Brand’ in organic search.