Search Engine Marketing (SEM)
So what is Search Engine Marketing? Once a broader term that encompassed virtually any search result, Search Engine Marketing (SEM) is now typically used to describe the process of purchasing and managing ‘paid placements’ or ‘advertisements’ within Search Engine Results Pages (SERPS). SEM is effectively the process of buying visibility within Google, Bing or Yahoo! results pages. If managed correctly, ads only appear when a relevant search word or phrase triggers an impression.
Search Engine Marketing Overview
Users want relevant answers only when using search engines, they want a problem solving or they are researching – as lead generators, we strive to maximise budgets with high quality focussed targeting when deploying search campaigns. All Search Marketing campaigns require daily management and testing in order to maximise their potential.
Featured above: Get your ad seen by the right audience, on the right devices, and in the right locations.
Google Ads is by far the leading platform for Search Engine Marketing (SEM), only recently there were further advances in its offering with the introduction of Enhanced Text Ads (ETA) – when such advances arise we rigorously ‘test to improve’ and implement enhancements whenever possible. Bing also offers similar solutions to Google, the market share is smaller but the opportunities are the same, as are the principles – we always look to maximise exposure across all search engines.
Our SEM Services
Chester Marketing Solutions offer ‘full-service’ Search Engine Marketing (SEM). Since 2011 we have supported local, national and international clients with comprehensive SEM management support. There are many aspects to delivering PPC campaigns, an overview of the services we provide include:
- Keyword Research: If you have advertised online before or not, our best practice approach is to create a list of keyword opportunities for the business services you wish to advertise.
- Competition Research: As part of any marketing, it is imperative that we understand the niche and your competition.
- Campaign Management: Daily, weekly or monthly management that includes writing titles, descriptions for ads.
- Campaign Testing & Improvement: Regular analysis and enhancements of campaigns.
Search Engine Marketing (SEM) requires a broad amalgam of technical, writing and business skills to succeed as well as patience, dedication, and determination. Chester Marketing Solutions boasts a wealth of knowledge and experience in SEM Management and we’d love to help your business succeed. For more help on getting started contact us here
Pay Per Click Management & Rates
Our PPC management services provide our clients with detailed focused keyword research first. Research is the key to a successful campaign. When choosing keywords we need to consider a ‘Goldilocks’ philosophy (we approach SEO the same way). Some keywords might be too hot or have too much competition, or are simply too expensive. Some might be too cold or ‘too broad’. So, we look into what you want to be found for, research and present a strategically chosen set of keywords that will give us the best chance of success without spending unnecessarily on broad or costly matches.
Featured above: Our conversion record speaks for itself - and our click-through rates perform well above the average.
The next step would be setting a budget based on our findings. We will work with you directly and make our recommendations – we will likely present you with keyword opportunities you hadn’t considered. Once a budget is in place we will set-up the account. Account base rate set-up fees for standard accounts is currently £180 plus Vat
Featured above: With over 3.5 million ad views across Europe and North America, we are well positioned to help your business and its online visibility.
We'd love to hear from you. For more information or a more detail quotation, please fill out the contact form or call us direct on 01244 630047 – we’d love to hear from you and help your business get found on the search engines.