The Quality Requirement
IPI Solutions (now part of Ideagen Plc) approached Chester
Marketing Solutions in 2011 with the objective of forming a long-term
partnership that provided IPI with integrated marketing support.
The first task in brightening IPI’s brand was a new website.
IPI not only required a newly standardised and compliant build but they needed to
deliver their problem-solving story to its audience with vision, strategy and
IPI regularly worked closely with CMS to help us develop an
understanding of what problems IPI solve via their leading software applications
and services for quality and compliance reporting.
Design and delivery of the new site demanded a solution that
was fit for purpose in portraying the company’s value proposition as well as
providing a growth source through lead generation.
We developed two generations of websites for IPI – the
latest launching in 2015 that catered for a shift in device and responsive