The Quality Requirement

IPI Solutions (now part of Ideagen Plc) approached Chester Marketing Solutions in 2011 with the objective of forming a long-term partnership that provided IPI with integrated marketing support.

The first task in brightening IPI’s brand was a new website. IPI not only required a newly standardised and compliant build but they needed to deliver their problem-solving story to its audience with vision, strategy and purpose.

IPI regularly worked closely with CMS to help us develop an understanding of what problems IPI solve via their leading software applications and services for quality and compliance reporting.

Design and delivery of the new site demanded a solution that was fit for purpose in portraying the company’s value proposition as well as providing a growth source through lead generation.

We developed two generations of websites for IPI – the latest launching in 2015 that catered for a shift in device and responsive standards.

Our Process for IPI's Global Visibility

Throughout our alliance with IPI we have continually been governing successful search strategies though our SEOSEM and Email Marketing services. We also provided social media consultancy support and training.

In order to maximise the visibility of IPI’s websites, we initiated a targeted focus on core search criteria that would increase IPI’s online presence and promote their platform and suite of leading software applications to the following targeted technology industries; aerospace, automotive, defence, energy oil & gas, medical devices, and motorsport.

Our consistent attention to IPI’s brand building has resulted in an elevated online profile and accentuated appearance in SERPS (search engine results pages). In recent years IPI have benefited from strong organic and paid placement positions in all leading search engines in the USA and UK and have reaped valuable inbound leads.

“ Chester Marketing Solutions have provided IPI with a high quality return on our investment. Every aspect of support that they have provided has enhanced our online brand awareness and their digital services have provided us with consistently progressive results ”
— IPI Solutions

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