The Brief

The Hatz group was founded in 1880 (so admittedly we haven't always done their advertising), and is a frontrunner in the design and production of innovative, environmentally-friendly combustion engines.

Hatz UK is a long-standing client of ours, but as is often the case with worldwide companies, their branding and corporate image has been taken in different directions by head offices in different countries. Chester Marketing Solutions Ltd was recently commissioned to provide a single corporate theme, with set corporate guidelines, to better align the German and UK branding.

The Solution

We produced a striking new website that effectively combined the different products and services available for their respective customer bases. We also worked to ensure synergy with the global brand by aligning and communicating the company’s core purpose, goals and client ‘offer’.

The Result

The success of the new corporate image and website lead to us being commissioned by the USA Hatz group to bring them into the global family. 

“ I recommend Chester Marketing for your website needs. They developed a first-class website for our diesel engine company at a great price, providing us good value for our money. Our Chester Marketing website is sleek and modern looking, and has all the functionality we needed. They have also proven to be very responsive to our needs ”
— Andy Crownover, CFO - Hatz Diesel of America, Inc.


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