The Brief

Altrad NSG (part of the global Altrad Group) commissioned Chester Marketing Solutions in 2017 with designing and producing a new website that created the most effective informational experience for Altrad NSG’s audience.

Fundamental to the brief was strengthening Altrad NSG’s online brand and upgrading their digital communications to both current and potential clients. Easy navigation and a clear understanding of the leading services they provide was a requisite.

Having recently gone through a rebrand exercise with a French design agency, The Altrad Group rolled out new brand guidelines to all their affiliates. The new website had general logo and group guidelines to adhere to but the creative and overall functionality fell within the remit of Chester Marketing Solutions.

Our Delivery

From concept to full production and hosting, Chester Marketing Solutions collated right blend of people around the brief, we identified the challenges and delivered an upgraded website experience.

Chester Marketing Solutions worked closely with Altrad NSG’s management team to develop an appreciation of their brand message and developed a solution that complied with modern online usability conventions.

Our Sustained Support

Within the new website there is room for growth and expansion. The website will be updated regularly with the addition of case studies as well as expanding services. We continue to support Altrad NSG with progressive internal and external marketing activity for sustainable continuity and improvement.

“ Chester Marketing Solutions have not only listened to our requirements but they have developed a clear understanding of our business. They have provided us with an excellent service. Our new website is bright, modern, easy to navigate and fits within our Groups corporate branding. They have been a great support to our marketing needs and we look forward to continuing our working relationship together. ”
— Altrad NSG

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