Altrad NSG (part of the global Altrad Group) commissioned Chester Marketing Solutions in 2017 with designing and producing a new website that created the most effective informational experience for Altrad NSG’s audience.
Fundamental to the brief was strengthening Altrad NSG’s online brand and upgrading their digital communications to both current and potential clients. Easy navigation and a clear understanding of the leading services they provide was a requisite.
Having recently gone through a rebrand exercise with a French design agency, The Altrad Group rolled out new brand guidelines to all their affiliates. The new website had general logo and group guidelines to adhere to but the creative and overall functionality fell within the remit of Chester Marketing Solutions.